Stories to impel, inspire and inform. Bookmark to the blog - it'll pair well with your favorite beverage.
Stories to impel, inspire and inform. Bookmark to the blog - it'll pair well with your favorite beverage.
June 26, 2011
When I first encountered this word in a business context I thought to myself, here’s more BS* in a ball gown. It must be some clever Marketing guru’s concoction. A crafty writer’s attempt to rename/repackage concepts already made popular by Philip Kotler and others in that league. After all isn’t packaging and positioning a large part of Marketing?
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June 12, 2011
Mother Pious Lady contains a collection of essays on common Indian attitudes, mindsets and habits – the quirky, the inherited, the imitated, and the acquired. The author, Santosh Desai (one of India’s popular social commentators and columnists), has an enviable sense of humor and an inimitable style of writing.
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