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October 23, 2011

Memes as a way of branding?

Stories to inform

Bondi Blue, Graphite Gray, Flower Power, Tangerine, Dalmation Blue – the different colors and patterns that Apple Inc. has put in our desktops, pockets, palms and in its worldwide stores make its gadgets looks like candies. Yum! For a sweet freak like me, the initial attraction to the iMac was the candy colored casings.

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