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Stories to inform

December 4, 2012

DESKTOP YOGA

Stories to inform, Stories to Inspire

A few emails here, a tweet there, another status update here, a quick news scan, a skeptical eye on the stock market quotes, an instant message from a friend, the routine dial to mum and dad, a sneak peek at your ex’s holiday pictures…. all the while resisting the daily discounts delivered .

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September 19, 2012

Recharge!

Stories to inform

When our mobile phones run out of battery, they blink an empty battery sign as a helpful recharge message. Unfortunately we professionals don’t come pre-installed with such a similar recharge message that could forewarn people around us of the state of our mind and more importantly, what we need.

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Stories to inform, Stories to Inspire

A typical Multinational company has such a huge network of offices, staff and worldwide operations that it can be equated with a two ton pachyderm for its mammoth size. With a corporate presence in far flung cities, countries and cultures such companies are both MultiNational and MultiLocal at the same time.

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Stories to inform

The thoughts, ideas and viewpoints I share in this space have the potential to spur a discussion between us – discussions that could potentially lead to bigger things for both you and me! When I say bigger things I don’t mean it in a parochial way of profit driven business models and opportunities, but rather a more fulfilling and enriching life experience!

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October 23, 2011

Memes as a way of branding?

Stories to inform

Bondi Blue, Graphite Gray, Flower Power, Tangerine, Dalmation Blue – the different colors and patterns that Apple Inc. has put in our desktops, pockets, palms and in its worldwide stores make its gadgets looks like candies. Yum! For a sweet freak like me, the initial attraction to the iMac was the candy colored casings.

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July 27, 2011

It is all relative

Stories to inform

It has been a sunless summer so far in Cologne. July is almost over and it feels like we have moved from early Spring to a wet Autumn in one straight swift move. I look for the weather prediction of the day every morning with more optimism than the previous day – the optimism stems from the (self) reinforced belief.

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Stories to inform

When I first encountered this word in a business context I thought to myself, here’s more BS* in a ball gown. It must be some clever Marketing guru’s concoction. A crafty writer’s attempt to rename/repackage concepts already made popular by Philip Kotler and others in that league. After all isn’t packaging and positioning a large part of Marketing?

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Stories to inform

Mother Pious Lady contains a collection of essays on common Indian attitudes, mindsets and habits – the quirky, the inherited, the imitated, and the acquired. The author, Santosh Desai (one of India’s popular social commentators and columnists), has an enviable sense of humor and an inimitable style of writing.

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May 31, 2011

Crowd Pulling

Stories to inform

It essentially refers to individuals combining the power of the internet with the collective power of a group (vis-a-vis an individual) to compare and bargain better prices for a product or service for the benefit of at group. You would probably also know this concept by other names such as Crowd Buying, Group Buying.

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March 13, 2011

It is their world too

Stories to inform

There are scores of charitable organizations for human beings and very few for animals, especially in India and particularly Chennai, my hometown. It was for this reason that the Blue Cross of India was founded – to rescue and care for abandoned animals in the region. In fact, it was one man’s campaign against cruelty to animals.

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