Stories to impel, inspire and inform. Bookmark to the blog - it'll pair well with your favorite beverage.

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September 19, 2012

Recharge!

Stories to inform

When our mobile phones run out of battery, they blink an empty battery sign as a helpful recharge message. Unfortunately we professionals don’t come pre-installed with such a similar recharge message that could forewarn people around us of the state of our mind and more importantly, what we need.

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Stories to Inspire

I found myself in Holland for different reasons the last few weeks. And here are some self- made postcards from these short trips.
Wish you a lovely weekend!

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Stories to inform, Stories to Inspire

A typical Multinational company has such a huge network of offices, staff and worldwide operations that it can be equated with a two ton pachyderm for its mammoth size. With a corporate presence in far flung cities, countries and cultures such companies are both MultiNational and MultiLocal at the same time.

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Stories to inform

The thoughts, ideas and viewpoints I share in this space have the potential to spur a discussion between us – discussions that could potentially lead to bigger things for both you and me! When I say bigger things I don’t mean it in a parochial way of profit driven business models and opportunities, but rather a more fulfilling and enriching life experience!

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April 16, 2012

creatio ex nihilo?

Stories to Inspire

To tackle this item on my agenda, I try to follow some popular tips offered by accomplished writers, hoping that some of them will turn on my creativity like a faucet. For example, taking long walks, tuning into the sounds of birds, particularly the cuckoo (given where I am right now), and tuning out of my iPod playlist.

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December 17, 2011

here’s to…

Stories to Inspire

My kids shared their new fab butter cookies recipe with me and I shared some easy tips on ‘product differenciation’ with them. Together we gained a lot of calories. But hey, its the holiday season!Here’s to more fun filled win-win relationships – at work and at home. Happy holidays.

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October 23, 2011

Memes as a way of branding?

Stories to inform

Bondi Blue, Graphite Gray, Flower Power, Tangerine, Dalmation Blue – the different colors and patterns that Apple Inc. has put in our desktops, pockets, palms and in its worldwide stores make its gadgets looks like candies. Yum! For a sweet freak like me, the initial attraction to the iMac was the candy colored casings.

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Stories to Inspire

Do you remember the first time you arrived in a foreign country? The first time you landed in a place that was not home, where everything was new – the place, the people, the language, the food.I do. And that memory is indelible.It was excitement, curiosity and exhilaration for me.

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July 27, 2011

It is all relative

Stories to inform

It has been a sunless summer so far in Cologne. July is almost over and it feels like we have moved from early Spring to a wet Autumn in one straight swift move. I look for the weather prediction of the day every morning with more optimism than the previous day – the optimism stems from the (self) reinforced belief.

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Stories to inform

When I first encountered this word in a business context I thought to myself, here’s more BS* in a ball gown. It must be some clever Marketing guru’s concoction. A crafty writer’s attempt to rename/repackage concepts already made popular by Philip Kotler and others in that league. After all isn’t packaging and positioning a large part of Marketing?

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