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Stories to Inspire

I found myself in Holland for different reasons the last few weeks. And here are some self- made postcards from these short trips.
Wish you a lovely weekend!

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Stories to inform, Stories to Inspire

A typical Multinational company has such a huge network of offices, staff and worldwide operations that it can be equated with a two ton pachyderm for its mammoth size. With a corporate presence in far flung cities, countries and cultures such companies are both MultiNational and MultiLocal at the same time.

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Stories to inform

The thoughts, ideas and viewpoints I share in this space have the potential to spur a discussion between us – discussions that could potentially lead to bigger things for both you and me! When I say bigger things I don’t mean it in a parochial way of profit driven business models and opportunities, but rather a more fulfilling and enriching life experience!

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April 16, 2012

creatio ex nihilo?

Stories to Inspire

To tackle this item on my agenda, I try to follow some popular tips offered by accomplished writers, hoping that some of them will turn on my creativity like a faucet. For example, taking long walks, tuning into the sounds of birds, particularly the cuckoo (given where I am right now), and tuning out of my iPod playlist.

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December 17, 2011

here’s to…

Stories to Inspire

My kids shared their new fab butter cookies recipe with me and I shared some easy tips on ‘product differenciation’ with them. Together we gained a lot of calories. But hey, its the holiday season!Here’s to more fun filled win-win relationships – at work and at home. Happy holidays.

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October 23, 2011

Memes as a way of branding?

Stories to inform

Bondi Blue, Graphite Gray, Flower Power, Tangerine, Dalmation Blue – the different colors and patterns that Apple Inc. has put in our desktops, pockets, palms and in its worldwide stores make its gadgets looks like candies. Yum! For a sweet freak like me, the initial attraction to the iMac was the candy colored casings.

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Stories to Inspire

Do you remember the first time you arrived in a foreign country? The first time you landed in a place that was not home, where everything was new – the place, the people, the language, the food.I do. And that memory is indelible.It was excitement, curiosity and exhilaration for me.

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July 27, 2011

It is all relative

Stories to inform

It has been a sunless summer so far in Cologne. July is almost over and it feels like we have moved from early Spring to a wet Autumn in one straight swift move. I look for the weather prediction of the day every morning with more optimism than the previous day – the optimism stems from the (self) reinforced belief.

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Stories to inform

When I first encountered this word in a business context I thought to myself, here’s more BS* in a ball gown. It must be some clever Marketing guru’s concoction. A crafty writer’s attempt to rename/repackage concepts already made popular by Philip Kotler and others in that league. After all isn’t packaging and positioning a large part of Marketing?

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Stories to inform

Mother Pious Lady contains a collection of essays on common Indian attitudes, mindsets and habits – the quirky, the inherited, the imitated, and the acquired. The author, Santosh Desai (one of India’s popular social commentators and columnists), has an enviable sense of humor and an inimitable style of writing.

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