Stories to impel, inspire and inform. Bookmark to the blog - it'll pair well with your favorite beverage.


Stories to inform

When I first encountered this word in a business context I thought to myself, here’s more BS* in a ball gown. It must be some clever Marketing guru’s concoction. A crafty writer’s attempt to rename/repackage concepts already made popular by Philip Kotler and others in that league. After all isn’t packaging and positioning a large part of Marketing?

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